February 4, 2026

Eficiencia y Productividad Operacional

AI for Call Centers: The End of IVRs and the Rise of Voice Orchestration

AI for Call Centers: The End of IVRs and the Rise of Voice Orchestration

Key Takeaways

  • Beyond "Press 1": Why traditional Interactive Voice Response (IVR) systems are damaging B2B retention.
  • Cognitive Voice Agents: How Solumize Multiflow Agents handle complex phone interactions using natural language.
  • Native Integration: The importance of connecting voice calls to your CRM and Control Hub for instant resolution.

The Analysis: Why "AI Calls" are Failing in Most Businesses

Analyzing the current state of AI calls (llamadas con IA), we identify a critical flaw: most solutions are just glorified scripts. When a customer calls a center, they expect a resolution, not a loop. Legacy systems fail because they cannot "reason" through the data stored in your company's silos.

At Solumize, we are redefining AI for call centers (inteligencia artificial para call center). Our approach is not about replacing voices; it's about Orchestration. A Solumize Agent doesn't just talk; it thinks, queries, and acts.

The Chain of Thought: How a Solumize Voice Agent Resolves a Conflict

Let's look at the reasoning process during a live interaction:

  1. Acoustic Processing: The agent converts speech to text, identifying not just words, but sentiment and urgency.
  2. Contextual Lookup: It queries the Solumize Control Hub to see the caller's entire history (emails, WhatsApp, previous calls).
  3. Autonomous Decision: If a customer asks for a refund, the agent checks the Zozo CRM or your internal ERP for policy compliance and processes it on the call.

Technical Superiority vs. Standard "AI Call" Tools

Feature Standard Voice Bots Solumize Multiflow Voice
Speech Understanding Keyword-based Semantic & Contextual (LLM)
Data Connectivity None (Read script only) Live API/SQL Write & Read
Latency High (Unnatural pauses) Ultra-low (Optimized for real-time)

Ready to upgrade your telephony? Learn more about our Multiflow Voice Solutions.