Step-by-step guide to hiring SEO in 2026. The 12 questions to ask before signing, red flags that disqualify any agency, and the AI checklist that separates modern agencies from obsolete ones.

GEO optimizes for AI search engines like ChatGPT and Perplexity. SEO optimizes for Google. This guide explains the real differences, where they overlap, and how to decide what your B2B company needs in 2026.

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