AI Agencies: The Definitive Guide to Hiring a Real Expert
The AI agency market has exploded. In the last 18 months, hundreds of companies have appeared calling themselves "AI agencies", "automation consultancies" or "digital transformation experts with AI". Some are excellent. Many are marketing agencies that added "AI" to their name.
The 5 questions that separate real AI agencies from impostors
1. Can they show you a working system, not just prepared demos?
Ask to speak with a current client and see the system in production. If they can't or make excuses, that's a red flag.
2. Do they have internal technical expertise or outsource everything?
Ask directly: who is going to build this? Is it internal team or freelancers? Solid agencies have developers and AI engineers on staff.
3. Do they propose a solution before understanding your problem?
If in the first call they're already selling a specific product without asking about your process, your data and your objectives, they're not thinking about your problem.
4. Are they transparent about what AI can and can't do?
Honest agencies tell you when AI is not the right solution. Those who only want the contract will tell you AI solves everything.
5. How do they measure success?
If they can't define clear KPIs from the start, they have no way to know if their work functions.
What Solumize does differently
We specialise in two specific products: Multiflow (AI SDR agent) and AI Search Optimization (SEO + AEO + GEO). For everything else, we tell you the truth: if it's not our core, we recommend who does it better. Schedule a call here.
